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LongFormContent

Never Underestimate the Power of Long-form Content

A recent study by Buzzsumo analyzed the social shares of over 100 million articles. The study found that long-form posts were the most popular among the top 10% of articles. These posts ranged in length from 3,000 to 10,000 words, with an average word count of 8,859. Read More
NULLEBooks For Higher Sales

Consider Offering eBooks for Higher Sales and Increased Exposure

In the digital world, businesses must adapt to survive. Unlike traditional books, eBooks can be updated frequently to keep pace with the latest changes in your industry. Read More
The Urgent Push For Sustainability in 2020 America

The Urgent Push For Sustainability In 2020 America

Companies who push the farthest on sustainability initiatives now will emerge as the clear winners when the global pandemic subsides. Read More
Hard Economic Times, Scientology And Lunch With General Alexander Haig

Hard Economic Times, Scientology, And Lunch With General Alexander Haig

I graduated from college during the economic downturn of the early 1990s. Determined to land a job in my chosen field, I answered an ad in the Washington Post for a ghostwriter. The man seeking a ghostwriter turned out to be my first client, a seriously connected elderly retiree interested in writing a book on the importance of spiritual awareness. Read More
My Interview With Robert Farrington, Founder And CEO Of The College Investor

My Interview With Robert Farrington, Founder And CEO Of The College Investor

Too many Millennials carry staggering amounts of student loan debt. Read More
Panic and Overreaction in Business Only Benefits Your Competitors

Panic and Overreaction in Business Only Benefits Your Competitors

Last night, CNN's Dr. Sanjay Gupta indicated that panic surrounding reports on the coronavirus is an overreaction. Read More
Gen Z Are Savvy Consumers That Place A High Premium On Authenticity

Gen Z Are Savvy Consumers That Place A High Premium On Authenticity

My youngest daughter Matilda just turned 13, and recently grew enough to need new clothes. We were on Nordstrom Rack online, and I found a nice sweatshirt on clearance. My daughter said "No labels mom, I told you, I don't advertise for anyone!" Read More
Well Composed Blog Posts Can Lead To Elevated Brand Awareness

Well Composed Blog Posts Can Lead To Elevated Brand Awareness

I received an email from a potential client today, and her biggest concern was whether or not a blog would make a difference to her company's bottom line in 2020. Read More
Understand That Gen Z Is Well Informed And Conscientious

Generation Z Are Well Informed And Conscientious

When my 19 year old son Declan woke me with a "hey Mom, are you awake?" at one in the morning, I knew it was something important. We keep a fairly unconventional schedule and value open communication in our home, so early morning conversations over coffee are pretty common. Read More