Gen Z Are Savvy Consumers That Place A High Premium On Authenticity
My youngest daughter Matilda just turned 13, and recently grew enough to need new clothes. We were on Nordstrom Rack online, and I found a nice sweatshirt on clearance. My daughter said "No labels mom, I told you, I don't advertise for anyone!"
Understand That Gen Z Is Well Informed And Conscientious
When my 19 year old son Declan woke me with a "hey Mom, are you awake?" at one in the morning, I knew it was something important. We keep a fairly unconventional schedule and value open communication in our home, so early morning conversations over coffee are pretty common.