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Gen Z Are Savvy Consumers That Place A High Premium On Authenticity

Gen Z Are Savvy Consumers That Place A High Premium On Authenticity

My youngest daughter Matilda just turned 13, and recently grew enough to need new clothes. We were on Nordstrom Rack online, and I found a nice sweatshirt on clearance. My daughter said "No labels mom, I told you, I don't advertise for anyone!" Continue →


Understand That Gen Z Is Well Informed And Conscientious

Understand That Gen Z Is Well Informed And Conscientious

When my 19 year old son Declan woke me with a "hey Mom, are you awake?" at one in the morning, I knew it was something important. We keep a fairly unconventional schedule and value open communication in our home, so early morning conversations over coffee are pretty common. Continue →