Brevity is powerful. A clear, concise and meaningful message always lands well. It takes more of everything - planning, research and thought, but in the end it is well worth the effort.
When you create content to promote your brand, stop and think about your target audience. They are bombarded from the moment they wake with marketing noise, leaving most to simply tune out altogether.
To grasp their attention, provide content that is both authentic and consistent. Clarify the purpose behind your message, and write in a manner that encourages engagement.
Simple, and yet very effective. Believe me, your target audience will respond well to quality writing delivered in clear and concise terms.