As a freelance content writer, I know the power of long-form content. Whether it's a blog post, an eBook, or a whitepaper, well-written and informative long-form content will deliver what your audience needs.
A recent study by Buzzsumo analyzed the social shares of over 100 million articles. The study found that long-form posts were the most popular among the top 10% of articles. These posts ranged in length from 3,000 to 10,000 words, with an average word count of 8,859.
The study's findings suggest that readers are more likely to share longer articles that provide more detailed information. I am not surprised - I often gravitate toward and share well-written and informative long-form articles with my clients, family, and friends.
When my clients struggle to see the value in long-form blog content, I am quick to remind them that Google takes the length and quality of content articles seriously.
Why? Because Google is always striving to improve its search engine so that users can find what they need more quickly and easily. Well-written and in-depth long-form content makes it easy to deliver the information sought by billions every month.
Google has a trusted reputation for delivering relevant and reliable results. To ensure that their users always have access to the best content, Google employs a team of quality raters who evaluate websites and rate them on grammar, spelling, and overall usefulness.
An excellent way to serve your audience while simultaneously boosting your brand reputation is to consistently deliver premium long-form content.