One of my favorite tasks as a content writer is breathing new life into a website that has fallen by the wayside.
Especially when the stale content has been sitting for ages, without even so much as an update. By replacing it with relevant and compelling content, traffic soars and the client's target audience sits up and takes note.
Fresh content brightens a tired website in the same way Cararra marble brings sparkle to an outdated kitchen. In cases where serious neglect of a website has occurred, the positive impact is almost palpable.
So if one of your business goals for 2020 is to bring your online presence out of the shadows and into the light, consider updating your website content.